Abu Dhabi's stage for young entrepreneurs — where kids pitch real projects, launch real ideas, and get treated like the young moguls they are.
Over three decades of excellence in exhibitions, events, and community impact.
Founded in 1991 under the leadership of renowned Emirati fashion designer Mona Al Mansoori, Al Mansoori Exhibitions Group has grown to become one of the UAE's leading organizations in organizing exhibitions, fashion shows, and large-scale community events.
For more than 30 years, the group has successfully delivered over 130 exhibitions, fashion shows, and major events across local, regional, and international platforms. Throughout its journey, the organization has earned a strong reputation for excellence, creativity, innovation, and professional event management.
Committed to delivering world-class experiences, Al Mansoori Exhibitions Group has also achieved ISO Certification, reflecting its dedication to maintaining the highest international standards in quality, event planning, and operational excellence.
Today, the group continues to create impactful initiatives that celebrate creativity, empower communities, and support the next generation of innovators. Hawamir Freejna is one of its flagship community initiatives, created to inspire and empower young entrepreneurs while contributing to Abu Dhabi's vision for innovation, education, and sustainable community development.
Empowering the next generation of entrepreneurs by transforming children's ideas into real businesses.
Hawamir Freejna is a pioneering community initiative launched for the first time in the Emirate of Abu Dhabi with the mission of discovering, empowering, and supporting young entrepreneurs by transforming children's talents, passions, and creative ideas into real business ventures.
The initiative is built on the belief that entrepreneurship is best learned through experience. Instead of relying heavily on electronic devices, children participate in practical, hands-on activities that allow them to explore their potential while developing valuable entrepreneurial skills.
Participants experience the complete entrepreneurial journey — from generating an idea and designing a product to marketing, selling, and engaging directly with customers. This immersive experience helps build confidence, creativity, communication skills, leadership, financial awareness, and problem-solving abilities from an early age.
To establish Abu Dhabi as a leading hub for nurturing young entrepreneurs and inspiring future generations to become innovative business leaders who contribute positively to society.
To provide children with a real entrepreneurial experience that transforms creativity into action while developing practical business, leadership, and innovation skills within a supportive community environment.
The first integrated children's entrepreneurship initiative in Abu Dhabi that combines business, education, innovation, Emirati identity, and community engagement.
Children manage every stage of creating and operating a business, gaining practical knowledge through real-world participation.
The initiative brings together young entrepreneurs, families, national institutions, supporting organizations, media, and content creators to build a thriving entrepreneurial ecosystem.
Hawamir Freejna promotes self-reliance, creativity, productivity, and entrepreneurial thinking from an early age while preparing children for future opportunities.
Hawamir Freejna is more than an event — it is a community movement that invests in the next generation of entrepreneurs.
By empowering children to transform ideas into real businesses, we are helping shape confident innovators, future business leaders, and a culture of entrepreneurship that begins from childhood.
Hawamir Freejna Season One was proudly held under the patronage of Sheikh Khalifa bin Dhiyab Al Nahyan, lending the event its place among Abu Dhabi's platforms for youth achievement and enterprise.
Real projects, not school projects.Every child on stage built something they could actually sell — a product, a brand, an idea with a price tag.
Pitching, pricing, and handling "no."Season One taught kids to stand in front of a crowd and defend an idea — the same skill grown founders spend years building.
A real audience, real feedback.Not a classroom demo — 4,300 attendees, cameras, press, and a runway. The stakes were real, and so was the confidence it built.
Celebrating the success, engagement, and community impact of our first season
More than 4,300 visitors joined and experienced Hawamir Freejna.
More than 55 influencers and content creators supported and highlighted the initiative.
More than 45 media platforms and public figures contributed to spreading awareness about Hawamir Freejna.
More than 45 young entrepreneurs participated and showcased their ideas, creativity, and small businesses.
45+ young entrepreneurs took part in Season One. Here are six of their stories. Tap any card to hear them tell it in their own words.
The world's youngest falconer
A quiet moment between generations — a young falconer carrying forward one of the Emirates' oldest traditions, right on the Hawamir stage.
The first season concluded with meaningful fashion shows that went beyond entertainment and style. Our Hawamir took to the runway in front of a full audience, judges, and members of the media, transforming their creativity into stories and messages with real purpose.
The shows explored meaningful topics that matter to children and their everyday lives, including the importance of fruits and vegetables and their role in supporting children's health and a healthier lifestyle.
These were more than fashion shows. They were moments where children learned, expressed their ideas, and used creativity to make a real impact.
A creative fashion show featuring outfits inspired by fruits and vegetables, highlighting the importance of healthy nutrition and encouraging children to appreciate the value of fresh fruits and vegetables in their daily lives.
A special fashion showcase designed to highlight young talents and introduce aspiring young models, giving children the opportunity to express their creativity, confidence, and passion for fashion.
A unique fashion experience featuring designs inspired by beloved pets, creating a fun and creative atmosphere that celebrates children's imagination and their connection with animals.
As Featured in Leading Local, Regional, and International Media
Since its launch, Hawamir Freejna has received extensive media coverage from some of the most respected local, regional, and international news organizations. This recognition reflects the initiative's growing impact in empowering young entrepreneurs and promoting a culture of innovation, creativity, and entrepreneurship among children.














Season Two is opening registration in Abu Dhabi. If your child has an idea, a product, or a business they want the world to see — this is the stage.